Social Attraction & Decoys

Mad River Decoys by Audubon

Photo: Susan Schubel

National Audubon Society’s Seabird Restoration Program is proud to continue the tradition of manufacturing bird conservation decoys thanks to the generous donation of the Mad River Decoy business by its founders, Jim and Nancy Henry. For 25 years, Mad River Decoy of Waitsfield, VT served as the leading provider of decoys for conservation. These decoys are noted for their durability in harsh environments, light weight for transport and rugged construction for long life. The decoys became the standard for social attraction projects worldwide.

Developed by National Audubon Society’s Dr. Stephen Kress, social attraction is a method to attract colonial seabirds to safe, often historic nesting sites using social cues. Colonial seabirds recognize the presence of other birds as evidence for suitable habitat and are drawn in by the appearance of a thriving colony. Managers can create this illusion using decoys and audio systems. Depending on the species, the method also may use artificial burrows, mirrors, and decoy eggs and chicks.

The transfer of Mad River Decoy to Audubon’s Seabird Restoration Program is especially appropriate, as it is the very program that grew out of Dr. Kress's pioneering work in the early 1970’s to successfully restore colonies of Atlantic Puffins, Common, Arctic, and Roseate Terns to historic nesting islands on the Maine coast.  

To find out more, please visit our Decoys by Audubon page.

Mad River Decoys by Audubon
Decoys

Decoys By Audubon

National Audubon Society’s Seabird Restoration Program is proud to continue the tradition of manufacturing bird conservation decoys thanks to the generous donation of the Mad River Decoy business by its founders, Jim and Nancy Henry.

Read more

Ordering and Contact Details
Decoys

Ordering and Contact Details

Let us help you with your project!

Read more

Products
Decoys

Products

Choose from 32 species of decoys or ask us about your species of interest.

Read more

Decoy FAQs
Decoys

Decoy FAQs

Answers to questions about our decoys.

Read more

Social Attraction Literature
Decoys

Social Attraction Literature

Select articles related to Social Attraction

Read more

How you can help, right now